What happened: Uber has introduced a new feature in the US that allows women riders and drivers to be matched exclusively with other women for their trips.
Why it matters:
- This aims to enhance safety and comfort for women using the ride-sharing service.
- It affects female users and drivers seeking a more secure and tailored travel experience.
MNN Take: The new option is part of Uber's efforts to address safety concerns and provide more personalised services for women in the ride-sharing market.
Sources: BBC US & Canada