What happened: NBA star Steph Curry has signed a new endorsement deal with a Chinese company following his separation from Under Armour. Chinese firms are actively seeking partnerships with global sports stars to expand their brand presence.
Why it matters:
- This deal reflects the growing influence of Chinese brands in the global sports market.
- It impacts Curry's commercial partnerships and highlights shifting dynamics in athlete endorsements.
MNN Take: Athletes often change endorsement partners as brands compete internationally, with Chinese companies increasingly targeting high-profile figures to boost their global reach.
Sources: BBC US & Canada