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MNN US · March 7, 2026 · 1 min read

Meghan’s Lifestyle Brand Ends Partnership with Netflix

What happened: The Duchess of Sussex will continue to run her lifestyle brand As Ever independently after ending its partnership with Netflix, which helped launch the brand last year.

Why it matters:

  • The change affects the brand's business model and future collaborations.
  • Fans and consumers of As Ever may see shifts in product availability or marketing.

MNN Take: As Ever was initially supported by Netflix to establish its presence, but the brand is now moving forward on its own, signalling a new phase in its development.

Sources: BBC US & Canada