What happened: Former Tory minister Zac Goldsmith and his brother Ben are launching a new sports radio station called trkradio. The station is set to begin broadcasting next month, ahead of the men's football World Cup.
Why it matters:
- The station aims to provide sports coverage during a major global event, attracting football fans and sports enthusiasts.
- It marks a new venture for Goldsmith outside politics, potentially influencing sports media in the UK.
MNN Take: Trkradio will enter the competitive sports broadcasting market just before the World Cup, aiming to capture audience interest during a peak sporting period.
Sources: Guardian UK