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MNN UK · November 30, 2025 · 1 min read

UK pizza market may be slowing as Gen Z favours fried chicken

What happened: The former chief executive of Domino’s UK suggested the country could be nearing 'peak pizza' as growth slows. Meanwhile, younger consumers appear to be increasingly choosing fried chicken over pizza.

Why it matters:

  • Pizza chains like Domino’s and Pizza Express may face reduced sales growth.
  • Shifts in consumer tastes could impact the fast-food industry and market competition.

MNN Take: The UK pizza market has grown significantly but may be reaching saturation. Changing preferences, especially among younger generations, are influencing food trends and business strategies.

Sources: Guardian UK