What happened: Easter eggs in UK supermarkets are smaller in size or weight while prices have increased. This change is linked to rising cocoa prices causing a new wave of shrinkflation.
Why it matters:
- Consumers pay more for less chocolate, affecting household budgets.
- Retailers adjust product sizes to manage increased ingredient costs.
MNN Take: Higher cocoa prices have led manufacturers to reduce Easter egg sizes rather than raise prices proportionally, a common tactic known as shrinkflation.
Sources: Guardian UK