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MNN UK · April 15, 2026 · 1 min read

UK AI firm Narwhal Labs criticised for sexist advert

What happened: Narwhal Labs ran an advert featuring a woman with the slogan 'She outworks everyone. And she’ll never ask for a raise,' prompting at least seven complaints to the Advertising Standards Authority (ASA).

Why it matters:

  • The advert has been labelled misogynistic, raising concerns about gender stereotypes in marketing.
  • It affects public perception of AI companies and their commitment to equality and diversity.

MNN Take: The ASA is reviewing complaints about the advert, highlighting ongoing scrutiny of how companies represent gender in advertising.

Sources: Guardian UK