What happened: Research commissioned by the National Theatre shows that streaming services like NT Live and NT at Home do not harm in-person theatre attendance. Instead, they encourage UK audiences to explore a wider range of performances.
Why it matters:
- Supports the coexistence of digital and live theatre experiences.
- Benefits theatre companies and audiences by broadening access and interest.
MNN Take: The findings suggest that filmed theatre complements rather than competes with live shows, helping to attract more adventurous viewers without reducing traditional attendance.
Sources: Guardian UK