What happened: Ryanair is closing its Prime frequent flyer club after eight months as members used benefits beyond the scheme's revenue. The airline earned €4.4m from 55,000 members but said passengers gained over €6m in discounts and perks.
Why it matters:
- The closure affects frequent flyers who relied on discounted flights and other benefits.
- It highlights challenges airlines face balancing loyalty programmes and financial sustainability.
MNN Take: Ryanair's decision reflects the difficulty in managing membership schemes when customer benefits outweigh income, prompting the airline to end the club to control costs.
Sources: Guardian UK