What happened: Just Eat has introduced an AI voice assistant in its UK app to help customers decide what to order by providing personalised food recommendations. The company plans to expand this feature globally.
Why it matters:
- The AI aims to reduce 'choice overload' for users faced with many food options.
- This innovation could change how people interact with food delivery services, making ordering simpler and more tailored.
MNN Take: By integrating AI technology, Just Eat is streamlining the food ordering process, potentially enhancing user experience through personalised suggestions without needing to browse menus extensively.
Sources: Guardian UK