What happened: The Hugo spritz, an Italian cocktail made with elderflower liqueur, prosecco, and sparkling water, is gaining popularity across UK bars and pubs this summer, replacing the previously dominant Aperol spritz.
Why it matters:
- Offers a sweeter, lower-alcohol alternative to the Aperol spritz
- Widely available in major UK cities and popular pub chains, affecting consumer drink choices
MNN Take: The Hugo spritz's rise reflects changing tastes towards lighter, fruitier cocktails in the UK summer season, with its availability in well-known venues signalling broad acceptance.
Sources: Guardian UK