What happened: Fans are sharing videos of themselves performing dance moves to popular songs by artists such as Zara Larsson and PinkPantheress, making these routines go viral online.
Why it matters:
- Choreographers gain increased recognition and influence similar to DJs in music culture.
- Fans engage more deeply with music through dance, expanding artists' reach and fan interaction.
MNN Take: The rise of viral dance videos highlights how choreography can shape music trends and audience participation in the digital age.
Sources: BBC Entertainment & Arts