What happened: Phillips Distilling lost 70% of its Canadian market when provinces banned US liquor sales. The company has now found a new way to sell its products in Canada.
Why it matters:
- The ban significantly reduced Phillips Distilling's Canadian revenue.
- Canadian consumers and the liquor industry are affected by changing trade rules.
MNN Take: Trade restrictions between the US and Canadian provinces disrupted Phillips Distilling's business, prompting the company to adapt its approach to maintain access to the Canadian market.
Sources: BBC Business