What happened: TikTok has introduced a £3.99 monthly subscription in the UK that removes ads for users. Non-subscribers can still use the platform for free but will see personalised advertisements.
Why it matters:
- Offers users a choice between free ad-supported use and a paid ad-free experience
- Impacts TikTok's revenue model and user engagement in the UK market
MNN Take: This subscription model reflects a common approach among social media platforms to balance free access with paid options for an enhanced experience.
Sources: BBC Business