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MNN Global · May 18, 2026 · 1 min read

Swatch stores close again after crowds form for new pocket watch

What happened: Swatch stores have closed for a second day due to large crowds gathering after the launch of a new £335 pocket watch. The queues of shoppers have sparked criticism.

Why it matters:

  • The closures disrupt normal business operations and affect customer access.
  • Large crowds raise concerns about safety and crowd control amid ongoing health considerations.

MNN Take: The popularity of the new pocket watch has led to unexpected demand, causing stores to temporarily close to manage crowds and ensure safety.

Sources: BBC Business