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MNN Global · January 23, 2026 · 1 min read

Online jewellery demand lifts December retail sales

What happened: Retail sales in December rose more than expected, driven by strong online jewellery purchases, despite challenges faced by many retailers during the festive season.

Why it matters:

  • Increased online jewellery sales helped boost overall retail performance in a tough trading month.
  • Retailers struggling during the festive period may find new opportunities in e-commerce sectors.

MNN Take: While the retail sector faced difficulties in December, growth in online jewellery sales indicates shifting consumer behaviour towards digital shopping channels.

Sources: BBC Business