What happened: Jenny Lennick shifted her business focus to colourful hair clips, which are now sold across the US and internationally.
Why it matters:
- Demonstrates how adapting product lines can lead to business growth.
- Highlights opportunities for small businesses in the global market.
MNN Take: By pivoting to a popular and accessible product, Lennick tapped into wider consumer demand, showing the value of flexibility in business strategy.
Sources: BBC Business