What happened: Hojicha, a roasted Japanese green tea, is increasingly appearing in UK cafes and restaurants, featured in drinks like lattes and desserts such as ice cream.
Why it matters:
- Expands consumer choice beyond traditional matcha tea offerings.
- Supports cultural exchange and diversification in the tea market.
MNN Take: Hojicha's unique roasted flavour and lower caffeine content make it an appealing alternative to matcha, contributing to its growing presence in the UK food and beverage scene.
Sources: BBC World