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MNN Global · May 13, 2026 · 1 min read

German court rules Milka chocolate bar shrunk without notice

What happened: A Bremen court found that the maker of Milka's Alpine Milk chocolate bar reduced its size without informing consumers, a practice known as 'shrinkflation'.

Why it matters:

  • Consumers may pay the same price for less product, affecting purchasing decisions.
  • The ruling highlights legal scrutiny on packaging changes and marketing transparency.

MNN Take: Shrinkflation involves reducing product size while maintaining price, which can mislead buyers. Courts are increasingly addressing such practices to protect consumer rights.

Sources: BBC Business