What happened: Meta is paying TikTok and YouTube creators $3,000 each to post content on Facebook in an effort to attract them back to the platform. A social media expert suggests this may not be enough to shift viewer habits.
Why it matters:
- Meta aims to boost Facebook's content and user engagement by attracting popular creators.
- Creators and viewers on TikTok and YouTube may not change platforms despite the payment offer.
MNN Take: Meta's incentive reflects competition among social media platforms for content creators, but changing established viewer behaviour remains challenging.
Sources: BBC Technology