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MNN Global · March 23, 2026 · 1 min read

Danone acquires health brand Huel in €1bn deal

What happened: Danone has purchased Huel, the health food company supported by Idris Elba and Jonathan Ross, for €1 billion (£860 million).

Why it matters:

  • The acquisition signals Danone's expansion into the growing health and nutrition market.
  • Huel's existing customers and investors may see changes as the brand integrates with Danone.

MNN Take: This deal reflects a trend of large food companies investing in health-focused brands to diversify their portfolios.

Sources: BBC Business