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MNN Global · May 13, 2026 · 1 min read

Australia’s first Trump Tower plans cancelled over ‘toxic’ brand

What happened: Plans for a 91-storey Trump Tower luxury hotel on Queensland's Gold Coast have been abandoned. The developer cited the Trump brand's negative reputation as the reason.

Why it matters:

  • The project would have been Australia's tallest building, impacting local development and tourism.
  • Cancellation affects investors, construction workers, and the Gold Coast economy.

MNN Take: Developers often reconsider projects based on brand perception, which can influence investment and public acceptance. Here, concerns over the Trump name led to the project's cancellation.

Sources: BBC Business