What happened: A BBC Sport investigation uncovered misleading adverts for fitness apps featuring AI-generated instructors making unrealistic promises about workout results.
Why it matters:
- Consumers may be misled into expecting rapid fitness improvements that are unlikely to be achieved.
- The use of AI in advertising raises questions about transparency and ethical marketing practices.
MNN Take: Fitness apps using AI instructors can offer innovative experiences, but users should remain cautious about claims that seem too good to be true.
Sources: BBC Business