What happened: Franco Manca, known for its sourdough pizzas, is set to reduce its number of restaurants by more than a fifth. The move comes as supermarkets and rival chains increase competition in the pizza market.
Why it matters:
- The closures signal a potential cooling of the sourdough pizza trend that was once highly popular in the UK.
- Customers who enjoy Franco Manca's pizzas may have fewer locations to visit, and the wider market faces increased competition.
MNN Take: Franco Manca's decision reflects changing market dynamics, with more options available from supermarkets and other chains affecting demand for specialised sourdough pizza outlets.
Sources: Guardian UK