What happened: A study by the IPPR found that Reform UK voters are least likely to see social media posts from family and friends, with only 13% of their feed showing known contacts compared to 23% for Green party voters. The research analysed feeds on platforms like Instagram, Facebook, X, Bluesky, and TikTok.
Why it matters:
- Social media algorithms may increase feelings of isolation among Reform UK supporters.
- Different exposure to content could contribute to political and social divisions online.
MNN Take: The study highlights how social media algorithms shape the content users see, potentially affecting social connections and political engagement across different voter groups.
Sources: Guardian UK