What happened: Darts player Littler has applied to trademark his face to prevent unauthorised AI-generated images. His likeness has already been used officially on merchandise, snacks, and fashion items.
Why it matters:
- Helps protect Littler's image rights amid rising AI misuse concerns.
- Sets a precedent for athletes and public figures facing AI-related image exploitation.
MNN Take: Trademarking a face is a legal step to control commercial use and combat fake AI images, reflecting growing challenges in digital image rights.
Sources: BBC Sport