What happened: The toy industry has seen growth from products aimed at teenagers and adults, but sellers are concerned about a possible ban on social media use for under-16s.
Why it matters:
- A social media ban could reduce marketing channels for toys targeted at younger consumers.
- Teenagers and adult buyers, who have boosted toy sales recently, might be less influenced by online trends.
MNN Take: Toy companies rely on social media to reach younger audiences, so restrictions could impact advertising and sales strategies.
Sources: BBC Business